Dan Lok Review (2022 Update): Is He A Scam Or Legit? Scam : 7 Things To Know... | Scam Risk (2023)

Is Dan Lok A Scam Artist?

If you’re going to spend $2,500 on a program, you wanna be sure about it, right?

Dan Lok’s High Ticket Closer program has all the hype.

Is it worth your money?

Let’s see!

This review will go over Dan Lok to see if he really has the best “High Ticket Closer” course out there.

And before I say any more…

This Dan Lok review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Dan Lok is a sales training guru that promises to show you how to earn a 6-figure income by being a “closer”.

In other words, taking sales calls for high-ticket coaching programs.

Honestly, it’s not a bad premise…

If you’re looking to trade in one job for another, with even less security.

Ok, all snark aside, sales isn’t a bad industry. Salespeople are always in demand, and – if everything is aligned – you can earn a good to great income.

Unfortunately, that relies on everything actually working properly. And in 99/100 organizations, that’s just not the case.

The biggest problem with being a “closer” is that – no matter how much money you make – you’re entirely at someone else’s mercy. If it’s not your program or your business, then your income can always be taken away.

The second biggest problem is lead flow/quality. The average no-show rate for most coaching programs is 50-70%. That means if you get 8 calls on your calendar per day, 4-5 of them won’t even show up. In other words, half your day (and half your potential income) is wasted.

The third problem is the actual commission rate. Now, this isn’t actually a problem, except that most of these training programs tell you you can land a $1,000+ commission check every day.

The thing is, the average commission rate for an online coaching program is $500. So, to hit that $1,000 commission, you’d have to close at least two sales a day.

But if 4-5 of your calls no-show every day, that means you have to close 2 out of 3/4 calls. Giving you a 50-75% close rate. And frankly, if you’re that good of a closer, you should have your own training program.

The final problem here is consistency. Sales is and always has been a cyclical industry. You’ll have great months and terrible months. If you can stomach that, great.

But what if, instead, you could have a consistent stream of income with a reliable amount of cash coming in every single month?

What if you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Being on the phone all day
  • Wasting hours of your life when people no-show
  • Trading your time for money
  • Financial stress during a bad month
  • Letting someone else control your fate

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000).

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing prospects and reciting the same sales pitch over and over again?

Dan Lok Review (2022 Update): Is He A Scam Or Legit? Scam : 7 Things To Know... | Scam Risk (1)

If that sounds like something you’d be interested in, check out Digital Real Estate.

However, if you’d still like to know more about Dan Lok, keep reading.

Table of Contents

Dan Lok Review

Looking for Dan Lok on search engines will give you results about his successes and a system called High Ticket Closer. This system has caught the interest of countless business owners globally. That’s the reason why many sites are cashing in on this opportunity to do a review about Dan Lok & the High Ticket Closer.

Numerous individuals have various opinions. Many people claim to have different experiences with the system.

Nevertheless, not all blog post about Dan Lok is truthful. Many of them are just stirring controversy because controversy generates cash. That’s why if you want to learn the truth about Dan Lok, you have to search for an honest review.

But before this Dan Lok review is in full swing, it would be a good idea to discuss Dan Lok’s background first.

Who Is Dan Lok?

Dan Lok was born in Hong Kong. He is a business owner, author, speaker, and one of the most prominent professionals in online marketing. He’s also recognized as The King of High Ticket Sales due to his multi-million dollar business system. He considers himself as one of the best gurus out there.

He’s seen by most as a thought influencer in the world of business and personal development.

So as among the highest-paid business specialists, Dan Lok is educating people worldwide on how to generate a 7-figure business. He is doing this through books and seminars.

Despite his present success, Dan Lok was not born rich.

He does not keep his rags to riches story a secret from the public. He’s been pretty open to sharing his story in deep hopes to encourage others as well.

He usually says that his previous encounters reflect stages that lots of people go through.


Dan Lok was an odd one when he was starting in Canada. He went to school just to wait for the bell to ring.

Problems in life persisted as he was growing up—his mother and father got a divorce, and his father went bankrupt.

Nevertheless, he strived with a single driving force: he didn’t want to see hopelessness in his mother’s face.


Dan Lok went through various odd jobs in his younger years just to get by. He made just enough to eat and pay his bills. This is a point where people usually experience growth, regardless of how slow.


He eventually began his one-person advertising company. Earning around $10,000 monthly, this is the point that inspires his followers to work hard.

His success story gets everyone’s attention as he has everything he could want and more.


His father’s passing drove him to recognize that success wasn’t the end. After getting everything he desires and owns, he started working hard on his legacy.

He claims just a couple of folks get to the point wherein they grow their influence beyond themselves.

Who Is Dan Lok And How He Makes Money?

Dan Lok is a self-proclaimed entrepreneur. No one knows his business except selling courses and managing his Youtube channel.

In many of his videos, he mentioned he has many businesses. Nevertheless, in truth, or according to info available online, he’s a YouTuber who generates money from courses.

In effect, He may know how to sell… And you can bet that he’s created a course about it.

Dan Lok's Courses

HIC (High Income Copywriter)

This program is all about copywriting. He mentions plenty of occasions that copywriting was the first skill that he discovered.

Instagram Secrets

This course is about how to be an Instagram influencer. It has a one-time fee of $49.

Tube Your Own Horn Program

Seriously! $1,995 for learning to be Youtuber. It’s doubtful that there will be an upsell when this system is finished.

Recently, he hosted the webinar "Secrets of Rich":

The price is only $697. The webinar is about real estate.


Dan Lok has written this book, and if you purchased the Unlock It book, he’ll likely try to upsell you to Unlock Millionaire. Only for $297.

Dan Lok Shop

It’s print on demand. Here, you can purchase t-shirts, mugs, hats, along other things with a high value. All his courses which are mentioned here are offered on this particular website.

He also makes money by selling programs on how to make money.

His Youtube Channel has 3 million members. Thus, creating a program on how you can earn money from Youtube absolutely makes sense. Although the social media course is a bit confusing. After all, his social networking has only grown due to Youtube.

Not to mention, Dan stated in his videos that he owns many companies. How can he learn all these useful skills?

Any good businessman master one or two skills.

But Dan, on the other hand, is Dan.

From these lessons, High Ticket Closer, in my opinion, is the best selling.

How Much Does Dan Lok’s Course Cost?

Dan has a few courses…

Yeah. Only a few.

They are priced from $49.99 to $10,000!

A lot of people buy and speak about High Ticket Closer certification program.

It is packaged at $2,495, and the program runs for seven weeks.

On the other hand, Platform Closing Secrets and High Ticket Influencer are both $10,000.

Can You Really Make Money With Dan Lok?

There’s one thing that is certain — Dan will make lot of money when you buy his programs.

Now, don’t get me wrong…

You can certainly make money with high ticket closing, but if you’re gonna put in the amount of grueling work to become a high ticket closer (which, trust me, isn’t easy), so you might as well bring in some REAL money.

Is Dan Lok a Scam?

Dan Lok Review (2022 Update): Is He A Scam Or Legit? Scam : 7 Things To Know... | Scam Risk (2)

So, is Dan Lok a scam? Not technically. You can make money with his program, and if you want to take the first step into the world of online business/marketing, this isn’t a bad way to go.

But at the same time, sales is a job, not a business. You’re not going to reach time freedom or financial freedom if you’re always trading your time for money.

Remember, there’s a good chance you’ll be spending most of your day on the phone.

However, since you’re looking at a 50% no-show rate, you’ll also have a lot of dead time. And that’s time you can use to build a more reliable, more passive income stream.

What if you could use a couple hours a day of free time and your reward was a $500 to $2,000 payment that came in every single month?

What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

Dan Lok Review (2022 Update): Is He A Scam Or Legit? Scam : 7 Things To Know... | Scam Risk (3)

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Is Dan Lok Legit?

Yes, Dan Lok may be legit, but that doesn’t necessarily mean you should be his courses.

And, when it comes to building a business, you have plenty of options.

And even if you’re dead set on becoming a high ticket closer, you’ve got way better options than Dan Lok.

Keep in mind, that even though high ticket closing is a great business model… you could end up leaving way too much money on the table.

What Is Our #1 Recommendation For Making Money Online In 2023?

Dan Lok Review (2022 Update): Is He A Scam Or Legit? Scam : 7 Things To Know... | Scam Risk (4)

The ScamRisk team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

Dan Lok Review (2022 Update): Is He A Scam Or Legit? Scam : 7 Things To Know... | Scam Risk (5)

2) You Own & Control EVERYTHING:

As a commission salesperson, you don’t own anything. You have no control over lead quality, commission rates, or even your time.

With Digital Real Estate, you own the assets, which means you have all the power and all the control.

Dan Lok Review (2022 Update): Is He A Scam Or Legit? Scam : 7 Things To Know... | Scam Risk (6)

3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

Dan Lok Review (2022 Update): Is He A Scam Or Legit? Scam : 7 Things To Know... | Scam Risk (7)

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income as a salesperson, you’d have to double the number of calls you take OR double your close rate. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

Dan Lok Review (2022 Update): Is He A Scam Or Legit? Scam : 7 Things To Know... | Scam Risk (8)

5) Make Money Helping Real People: This part is what makes it all worth it. As a salesperson, your boss might convince you that what you’re selling improves people’s lives, but in reality, you have no control over what happens once they fork over the money.

But with Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Dan Lok Review (2022 Update): Is He A Scam Or Legit? Scam : 7 Things To Know... | Scam Risk (9)

Now, the choice is yours. You could continue browsing, looking at opportunities like Dan Lok which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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Is Dan Lok courses worth it? ›

There's lots of good value in the course, but it might not be for everybody. And, at the end of the day, you can learn anything in a course for free with enough time and research. I personally love Dan Lok's free content, but I probably wouldn't buy his products because I'm already doing very well for myself.

How much does Dan Lok charge? ›

Time to complete this education training ranges from 7 weeks to 2.2 months depending on the qualification, with a median time to complete of 7 weeks. The cost to attend Dan Lok University ranges from $2,495 to $2,500 depending on the qualification, with a median cost of $2,500.

How old is Dan Lok now? ›

What does Dan Lok teach? ›

Lok also offers coaching, masterminds, and masterclasses. He teaches sales and other business skills through his High-Ticket Closer Certification Program and Inner Circle mastermind. His project, Closers.com, then matches companies with the high-ticket closers he has trained.

What is the most selling course? ›

The most in-demand online courses right now are in the following course categories:
  • Blockchain and Crypto.
  • Trading.
  • Video Production.
  • Graphic Design.
  • Photography.
  • Arts & Crafts.
  • Health and Fitness.
  • Personal Development.
Dec 20, 2022

Are paid courses worth it? ›

Yes, paid certification courses by NPTEL, Udemy, Udacity , Coursera, etc worth the money.

Where is Dan Lok based? ›

Where is Dan Lok 's headquarters? Dan Lok is located in Vancouver, British Columbia, Canada .

How much money does Dan Lok make? ›

Dan Lok's net worth stats
Net worth:$120 million
Source of wealth:Business coach, author, motivational speaker
Date of birth:November 24, 1981
Place of birth:Hong Kong
Nov 4, 2022

How many companies does Dan Lok own? ›

With over two dozen companies under the Dan Lok Organization, his mission has been to elevate financial well-being worldwide through education, mentorship, and strategic advantage. Not only that, but Dan is also an international best-selling author of over 14 books.

How much does Grant Cardone make a year? ›

How Much Does Grant Cardone Earn? According to The Strive, he earns $117 million per year. That means $9.75M per month, $2.25M per week, and $321,428 per day.

How did Dan become rich? ›

Dan attributes his wealth to a trust fund from his father, a corporate raider on wall street, and his professional poker career and CBD company. His Instagram is proof of the extravagant lifestyle he lives as he flaunts his cars, guns, and house.

What nationality is dancing Dan? ›

Dan Rue, (also known as DancingDan or Daniel-San) is an American dancer, comedian, and internet personality best known for his Instagram videos with his comedy partner Nicholas Joseph, better known as "NickNack PattiWhack".

What is the best Dan Lok quotes? ›

“It's no longer the big fish eating the small fish—it's the fast fish eating the slow fish.” “Social capital is a following of people who like you, trust you, support you, and are willing and capable of buying from you.” “Most people want to be entertained, not educated.”

What is copywriting by Dan Lok? ›

Dan Lok's New Definition

“Copywriting is using the written word to start, enhance or extend a relationship with a customer that includes salesmanship (sales-womanship) in print.”

What is high ticket copywriter? ›

As a High-Ticket Copywriter™, you will have the skill to write copy that engages, persuades and converts cold traffic on social media into a customer without dealing with the knock-backs from the advertising platforms because your copy isn't compliant.

Which course is in most demand? ›

Best Short-term Job-Oriented Courses
  1. Data Science Certification Program. ...
  2. AI and ML Certification. ...
  3. Cyber Security Certification Program. ...
  4. Cloud Computing Certification Program. ...
  5. DevOps Certification Program. ...
  6. Digital Marketing Certification Program. ...
  7. Full Stack Development Certification Program.
Feb 1, 2023

How much does the average person make selling courses? ›

Can you make money selling online courses? There are are several monetization options for a course creator. Successful course creators make around $1k – $10k per month on average. The top course creators can make 6- to 7-figure incomes per year.

What is the most profitable course? ›

The Most Profitable Niches for Your Online Course
  1. Entrepreneurship & Business. With over 582 million entrepreneurs in the world, it's no wonder that online courses in entrepreneurship and business are in high demand. ...
  2. 2. Entertainment. ...
  3. Digital Marketing. ...
  4. IT/ICT. ...
  5. Health & Wellness. ...
  6. Career Coach. ...
  7. Arts & Crafts.

Are Coursera classes worth it? ›

Because Coursera certificates are provided by top-level universities and companies, they hold value. They are not just a certificate of completion like many other platforms offer. This means that the courses that you take through Coursera will be valuable to your future and your career.

Are Udemy language courses worth it? ›

Overall: Udemy is one of the fastest-growing, most popular and instantly recognisable e-learning sites on the internet. And it is well worth the recognition. This platform gives you freedom as a learner and provides you with the skills you need to excel in whatever you're interested in.

Are Coursera classes good? ›

Are Coursera Certificates worth it? On the whole, yes. If you're seeking promotion, looking for a career change, or the skills you are learning are highly sought after, then a Coursera Certificate does have value and is definitely worth the investment. Coursera partners and course providers are world class.


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