How many touchpoints before a sale: Making each one count (2023)

How many touchpoints before a sale: Making each one count (1)

How many touchpoints does it take to make a sale? If you’re a marketer in a B2B industry, you’ve probably seen the number 8 bandied around – numerous studies pinpoint it as the magic number.

But this feels like a very simplistic answer to what can be quite a complicated question. After all, what counts as a touchpoint? Is 8 a realistic number, considering how cluttered online channels like email and advertising are? And should you simply give up if a sale hasn’t closed after 8 touches (which could very well result in a missed opportunity)?

Table of Contents

How many touchpoints do different leads require?

While 8 touchpoints might be a valid average, the number of actual touchpoints a sale requires can vary between 1 – 50 depending on the buying stage.

  • Inactive customers only need 1-3 touches on average
  • A warm inbound lead will need 5-12 touches
  • Whereas a cold prospect can require 20-50 touches

As you can see, the answer to the question of “How many touchpoints before a sale?” is unfortunately not that straightforward. And, depending on your industry, product, or customer, it might not even be relevant at all.

Rather than focusing on an exact number of touchpoints, it’s more useful to take a look at the research and best practice, and come up with some guidelines specific to your buyers, and the journey they take.

I’ve uncovered the most relevant research on the topic, and in this article, share the most important findings – as well as some tips on how you as a marketer can make each touchpoint as meaningful as possible.

So, let's dive in and explore the world of touchpoints and how they impact the buyer's journey. By the end of this article, you'll have a better understanding of how to create effective marketing touchpoints that lead to conversions.

How many touchpoints before a sale? The problem with the number 8

The studies that have identified 8 as the required number of touchpoints for a sale tend to see touchpoints being largely sales-driven. So, while phone calls, prospecting emails, LinkedIn messages, and trade show interactions count as a touchpoint, marketing tactics such as newsletters, email funnels, and webinars do not.

What’s more, they also define the endpoint as a conversion, rather than an actual sale. This could be a meeting, conversation, demo, or a trial – meaning you may still be a while off from a final sale.

And so, while many businesses might find 8 a nice, tidy number of touchpoints to commit to, the reality is far more nuanced. In sales performance leader Jeb Blount’s book, Fanatical Prospecting, he suggests that the actual number of touchpoints can vary widely depending on the customer’s familiarity with the brand:

(Video) New Year, New Lessons How to Make Every Customer Touchpoint Count

  • Inactive customer: 1-3 touches
  • Familiar prospect in buying window: 1-5 touches
  • Familiar prospect not in buying window: 3-10 touches
  • Warm inbound lead: 5-12 touches
  • Somewhat familiar prospect: 5-20 touches
  • Cold prospect: 20-50 touches

In short, sticking to a hard-and-fast rule of 8 touchpoints doesn’t make a whole lot of sense for most businesses, who are likely to be using a combination of marketing and sales tactics as touchpoints, and who will be encountering prospects with varying levels of familiarity with their brand.

Now, let’s take a look at what exactly counts as a touchpoint in B2B.

What is a touchpoint?

A touchpoint in marketing and sales refers to any point of interaction between a customer or potential customer and a brand, product, or service. This interaction can occur through a variety of channels, including email, social media, phone, in-person meetings, or website visits.

Touchpoints can be initiated by either the seller or customer. Examples of touchpoints in marketing and sales include:

  • Advertising or promotional materials that a customer sees or hears
  • Website or mobile app visits
  • Emails or newsletters received by the customer
  • Online content consumed by the customer, such as webinars, white papers, or blog articles
  • Sales calls or meetings with a representative of the company
  • Social media interactions, such as comments or direct messages
  • Customer support interactions, such as chat or phone calls

Each touchpoint offers an opportunity to engage with the customer, provide valuable information, and build trust and loyalty. Effective marketing and sales strategies aim to create a seamless and consistent customer experience across all touchpoints, from the first interaction to the final sale and beyond.

Do touchpoints really work?

So, can a simple marketing touchpoint really be that powerful? On its own, probably not – but cumulatively, absolutely. Here’s a personal example – you’ve probably had something similar happen to you.

Being a mother of two little girls, I follow a ‘momfluencer' who lives in the same town and also has two children. Although I don't consider myself an avid Instagram user, I found myself getting a sneak peek into her life, family, and hobbies every day, unintentionally.

Then, one day, as I stood at a bus stop, who happened to show up? You guessed it – the momfluencer.

I was about to give her a warm greeting, as I would with any friend I casually ran into – before realizing that she had no clue who I was.

And here I was, ready to invite her for a coffee and a chat!

In sales and marketing, that’s a little like how touchpoints work. Before someone becomes a customer, touchpoints – regardless of who they’re initiated by – help a prospect get to know and trust a company better. And each touchpoint can bring them closer to a sale.

And you’re not only building up trust. When you first reach out to a customer, they simply might not be ready to buy. But with touchpoints, you can at least give them a subtle reminder that you exist, so that one day, if they are ever ready to buy, they’ll have your name in mind.

So touchpoints can help to build awareness, as well nurturing customers closer to a sale.

I’ve taken a look at multiple studies, and the data supports this:

  • Demand Gen Report found that 62% of B2B buyers consume three to seven pieces of content before connecting with a salesperson
  • Rollworks found that 77% of B2B buyers would not even speak to a salesperson until they had done their own research
  • According to Forrester, 82% of customers view five or more content items from the winning vendor before making a purchase

So, multiple touchpoints are crucial in getting customers to convert. These touchpoints should start early – even before sales teams are involved. And that’s where Marketing can step in.

(Video) How Many Touches Does It Take to CONVERT a Lead? Multiple Touchpoints Explained

Building touchpoints around the buyer’s journey

Marketing strategies may vary from business to business, but there’s one universally-accepted rule: they should be built according to the buyer’s journey, whatever that might look like for your business.

In 2021, Demand Gen Report conducted a survey of hundreds of business-to-business (B2B) executives, and came up with a “typical” buying journey in the B2B world:

How many touchpoints before a sale: Making each one count (2)

Source: Demand Gen Report

Each of these stages represents an opportunity for businesses to create a touchpoint to help influence the buying decision. For example:

  1. In the research stage, you can increase the likelihood of being found by optimizing your website for search (SEO), and running search ads on Google and other online channels. In fact, the above study found that 56% of respondents started their research via web search
  2. To get shortlisted as a potential provider, you could offer a lead magnet (such as a webinar, ebook or whitepaper) in exchange for registration. This can help to establish you as an expert in the field, and pave the way for further one-on-one email nurturing
  3. To help prospects collect pricing information, you could offer search-optimized pricing tables, calculators and cost comparisons on your site. Since you have their email address captured from stage 2, you could also include this information in email campaigns to mid-funnel prospects who have previously expressed interest in this kind of information. (The above study suggests that this is a key touchpoint, with 65% of respondents stating that easy access to pricing information helped to influence their decision)
  4. To influence other decision makers within the company, you should offer authoritative, insightful content that’s easy to share (e.g. is not gated, and can be shared via social media or email). It could also be useful to offer resources and templates to help the prospect build a business case
  5. To help prospects evaluate whether your solution would fit with existing partners, you could offer case studies of other businesses who have done something similar
  6. For stages 6 and 7, you could offer testimonials and reviews that help to provide impartial, third-party perspectives
  7. Stage 8 could be where your sales team contacts the prospect to schedule a demo or meeting
  8. The final stage could be a sales-led stage focused on closing the sale, which is likely to comprise multiple one-on-one interactions

Of course, your buyers’ journey might not be exactly the same. What’s more, it’s not always linear, and buyers might skip a stage, or even go back and forth between stages.

Nevertheless, with 80% of respondents stating that a vendor’s content had a positive and significant impact on their buying decisions, each stage offers a chance for marketers to “meet” the customer with a touchpoint that can help to bring them closer to a sale.

Which kinds of touchpoints are the most effective?

As we can see, marketing teams have a key role to play in creating touchpoints, and nurturing buyers toward a sale. This can help to ease the burden on time-pressed sales teams, whose efforts should be focused at the bottom of the funnel on converting hotter leads.

The key, of course, is personalizing content to make these marketing interactions feel more like a one-on-one conversation – even if they’re not. That means that email nurturing campaigns need to be tailored according to prospects’ interests, pain points, and buying stage (which any decent marketing automation software should let you do).

Some businesses take this a step further, creating entire campaigns that are fully personalized to an individual account. In account-based marketing (ABM), marketing and sales teams create thought leadership pieces and value propositions that are tailored to each account they target (and in some cases, to individuals within that account).

A joint 2022 study by Momentum ITSMA and the ABM Leadership Alliance found that 72% of businesses that implemented ABM programs found them to deliver higher ROI than other types of marketing. The tactics they identified as being the most effective included:

  • Account-specific content and thought leadership
  • Email marketing and newsletters
  • Executive-to-executive relationship programs
  • Paid social media
  • Webinars and virtual events
  • Targeted digital ads/retargeting
  • In-person events
  • Paid search

Even if your business isn’t implementing ABM, there are a few learnings here that you can apply to your own campaigns: namely, that content should be as personalized as possible, and that you can use a combination of tactics and channels to create effective touchpoints.

A 2022 survey of B2B buyers by Demand Gen Report also uncovered some interesting insights into which content formats work best at specific stages of the buying process:

How many touchpoints before a sale: Making each one count (3)

Source: Demand Gen Report

(Video) Data Matters Customer Story: Heineken Making Every Touchpoint Count | Salesforce

According to this, infographics and blog posts are most useful at the beginning of the buying journey, while webinars and white papers are most effective mid-journey. At the end of the buying process, there is a sharp drop-off in the effectiveness of these marketing tactics, suggesting that this is the point at which Sales should take over.

There’s also evidence in support of getting sales teams involved earlier. According to research by the RAIN Group, 71% of B2B buyers want to hear from sellers early in the buying process – specifically, to help with generating new ideas to benefit the business. So, it always pays to offer this option in all your marketing touchpoints – a simple call-to-action for a meeting in a marketing email or at the end of a blog article could very well do the trick.

8 practical steps to creating more effective marketing touchpoints

To use touchpoints effectively in order to convert buyers, you and your marketing team can take the following steps:

1. Know your buyer

Not all your leads will become buyers, so it’s important to be able to identify those who are most likely to convert. Coming up with an ideal client profile will be key to helping you create touchpoints that hit the mark.

Start by gathering data on your existing customers, as well as potential customers, to learn about their demographics, interests, behavior, and preferences. This information can be collected through surveys, interviews, focus groups, and online analytics tools.

Once you have collected customer data, analyze it to identify patterns and trends. Look for commonalities among your most loyal and profitable customers, such as age, gender, location, buying habits, and interests.

Then, use the data you have collected to create buyer personas, which are detailed descriptions of your ideal customers. A buyer persona should include information about the customer's demographics, needs, pain points, goals, and preferences.

2. Identify the touchpoints

Now that you know who your ideal customer is, identify all the touchpoints where your target audience interacts with your brand. This could include the website, social media, email, offline events, customer service, etc.

To identify the touchpoints, you can use tools like Google Analytics to track website traffic and behavior, social media listening tools like Hootsuite to monitor brand mentions and engagement on social media, and customer service tools like Livechat to track interactions with customers. This will give you a better understanding of how your target audience finds you, and how they are engaging with you.

3. Understand the buyer's journey

Once the touchpoints are identified, it is important to understand the buyer's journey and the role each touchpoint plays in the conversion process. This helps in creating a relevant message for each touchpoint.

Think about the different stages of the customer journey, from awareness to purchase and beyond. Consider how your ideal customers behave at each stage, and what messaging and marketing channels are most effective for reaching them.

You can use tools like customer journey mapping software like Smaply, allowing you visualize and analyze the different stages of the customer journey. You can also use CRM platforms like Hubspot, which provides a centralized view of the customer's interactions across different touchpoints, allowing marketers to understand how they are moving through the funnel.

4. Create a consistent message

The messaging across all touchpoints – whether that’s your website, email, lead magnets, or other content – should be consistent and in line with your brand's positioning. This creates a sense of familiarity and trust in the buyer's mind.

Make sure this messaging highlights your business’s expertise in the area, as well as speaking directly to the buyer’s pain points.

To help create a consistent message, you can use email automation software like GetResponse or ActiveCampaign to create and automate email campaigns, ensuring that messaging is consistent across all emails sent to the customer.

(Video) How To Build An Outbound Sales Team (Plus Q&A) - Sam Ovens Quantum Mastermind

5. Personalize the experience

Marketers can use data to personalize the experience for the buyer. At the very top of the funnel, this could be as simple as running paid search ads or using retargeting. But further down, this includes sending thought leadership around topics they’ve expressed interest in, recommending solutions based on their browsing history, and providing them content around the stage they’re likely to be at in their journey.

Again, this is where your marketing automation software will come in handy, allowing you to send personalized emails based on customer behavior.

6. Use calls-to-action

Each touchpoint should have a clear call-to-action (CTA) that guides the buyer toward the next step in the conversion process. This could include signing up for a newsletter, downloading a whitepaper, registering for a webinar, or requesting a meeting.

Here, it’s a good idea to use landing pages that are optimized for conversions (there are several landing page builders, like Unbounce, that can help you do that). You can also use sales funnel software or marketing automation tools to create and manage lead nurturing campaigns, ensuring that each touchpoint has a clear CTA that moves the customer toward the next stage of the funnel.

7. Measure and optimize

It will be important to measure the effectiveness of each touchpoint and optimize them for better results. This includes tracking metrics like click-through rates, conversion rates, and engagement rates.

You can get these insights directly from your email service provider or marketing automation platform. You can also use analytics tools like Google Analytics, which provides detailed insights into website traffic and behavior, allowing marketers to identify areas for improvement. Finally, there are also A/B testing tools like Optimizely, which lets you test different variations of web pages and CTAs, ensuring that they are optimized for maximum conversions.

By following these steps and using the appropriate software and tools, you’ll be well-poised to create touchpoints that offer prospects a seamless and personalized experience, and convert them into buyers.

8. Work with your sales team

Finally, working with the sales team is a crucial step in the process of using touchpoints to convert buyers, and is something you should be doing at every step of the way. In order to effectively convert leads into customers, you’ll need to work closely with your sales team to ensure that the messaging and touchpoints being used align with the sales process and goals.

Here are some ways that you can work more closely with your sales team:

  • Communication: Marketers and sales teams should regularly communicate and collaborate to ensure that they are aligned on the target audience, messaging, and the overall sales process. Regular check-ins and meetings can help to ensure that both teams are on the same page and working towards the same goals.
  • Sharing data: Both teams should have access to the same data and metrics to help them understand the effectiveness of each touchpoint in the customer journey. Sharing this information can help identify areas for improvement and allow for data-driven decision-making.
  • Collaborative strategy: Marketers and sales teams should work together to develop a cohesive strategy that takes into account the entire customer journey, from lead generation to conversion. This includes identifying the appropriate touchpoints, messaging, and tactics to be used at each stage of the sales process.
  • Feedback: Sales teams can provide valuable feedback to marketers on the effectiveness of touchpoints in converting leads into customers. This feedback can be used to refine and improve the messaging and tactics used in future campaigns.

How many touchpoints before a sale: Final thoughts

The number of touchpoints required for a sale is a common question for many B2B marketers and sellers. But focusing solely on the number of touchpoints can be misleading. The quality and relevance of each touchpoint are just as important as the quantity – if not more.

In this fast-paced digital world, consumers are constantly bombarded with marketing messages from various channels. That's why creating personalized and relevant touchpoints that meet their needs and preferences is crucial.

How can you do that? By using data-driven insights to tailor your campaigns to your target audience, and to design a seamless customer experience across all touchpoints.

Instead of zeroing in on a specific number of touchpoints, focus on designing campaigns that send the right message to the right lead at the right time. This increases the chances of conversion. Of course, you can't control a buyer's journey and which touchpoints they'll encounter, but you can pre-empt what they're likely to be looking for, and design your campaigns accordingly.

In short, don't get too caught up on the number of touchpoints. Instead, focus on creating quality and relevant touchpoints that meet your audience when they need it. And don't forget to work closely with your sales team to ensure that your touchpoints align with the sales process and goals.


How many touchpoints before a sale: Making each one count? ›

How many touches does it take to make a sale? The simple answer is: more than most people think! According to our Top Performance in Sales Prospecting research, it takes an average of 8 touches to get an initial meeting (or other conversion) with a new prospect.

How many touchpoints before a response? ›

While eight touches might be the right number for your company, seven or three might be right for another. This is why you must test and observe your response rates over time.

What is the 7 11 4 rule? ›

Research by Google suggests that a buyer needs 7 hours of interaction, across 11 touch points, in 4 separate locations before they make a purchase.

What are touchpoints before sale? ›

Sales touchpoints are the moments when a prospect encounters your brand, whether it's by email, phone call, LinkedIn, demo, or some other type of outreach. Touchpoints can occur during any stage of the buyer journey: awareness, consideration, and decision.

What is a touchpoint in sales? ›

Touchpoint definition: A touchpoint is any time a potential customer or customer comes in contact with your brand–before, during, or after they purchase something from you.

What is rule of 7 touchpoints? ›

The Rule of 7 states that a prospect needs to “hear” the advertiser's message at least 7 times before they'll take action to buy that product or service. The Marketing Rule of 7 is a marketing maxim developed by the movie industry in the 1930s.

What is the rule of 7 touches? ›

Dr Jeffrey Lant, a marketing expert, developed a concept called the 'Rule of Seven'. Within this concept, Lant states that to penetrate the buyer's consciousness and to make significant penetration in a given market, you have to contact the prospect a minimum of 7 times within a set period.

What is the new rule of 7? ›

The marketing rule of 7's states that a potential customer must see a message at least 7 times before they'll be provoked to take an action.

What is the 7 rule of 7? ›

The divisibility rule of 7 states that, if a number is divisible by 7, then “the difference between twice the unit digit of the given number and the remaining part of the given number should be a multiple of 7 or it should be equal to 0”.

Why is the rule of 7 important? ›

The rule of seven in marketing states that brands that engage with a customer seven times are more likely to earn the trust and business of that customer. Frequent communications allow the brand to build a relationship with customers, which is important for making sales and strengthening the brand.

How are TouchPoints calculated? ›

TouchPoints will be awarded when the average monthly balance is AED 10,000 or higher. Earn 15 TouchPoints for every AED 1,000 when you maintain >=AED 10,000 - AED 25,000 in your account balance. Earn 20 TouchPoints for every AED 1,000 when you maintain >=AED 25,000 - AED 100,000 in your account balance.

What is the 3 touch rule in sales? ›

The triple touch is a tactic that salespeople use to engage prospects. The 'touches' include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel.

What are the 5 touch points? ›

As consumers move through the phases that lead them to choose your brand and become loyal customers, they do so because each touchpoint along the way compels them to do so. This journey has five stages: awareness, consideration, decision, action, and loyalty (retention and advocacy).

What is a high touchpoint? ›

High-touch points are areas touched by numerous people throughout the day, increasing their risk of contamination. High-touch points can be major culprits in the spread of bacteria and pathogens in offices, schools, and other business facilities. Every type of facility will have slightly different high-touch points.

How many touchpoints does it take to make a sale? ›

How many touches does it take to make a sale? The simple answer is: more than most people think! According to our Top Performance in Sales Prospecting research, it takes an average of 8 touches to get an initial meeting (or other conversion) with a new prospect.

How many touchpoints do you need? ›

How many touchpoints does it take to make a sale? On average, it takes eight touchpoints to close a sale. However, every prospect is different, so this number can vary.

What are the four categories of touch points? ›

Here are four common marketing touch points that can help you provide valuable information to customers about a company's brand:
  • Physical touch points. ...
  • Digital touch points. ...
  • Print touch points. ...
  • Human touch points.
Jun 24, 2022

How many touches do you get in touch? ›

Your team will have six 'touches' as your opportunity to score. The sixth 'touch', dropping the ball or any infringement to the rules result in a changeover and the attacking team then becomes the defending side.

What is rule number 5? ›

(1) Appearance Upon an Arrest. (A) A person making an arrest within the United States must take the defendant without unnecessary delay before a magistrate judge, or before a state or local judicial officer as Rule 5(c) provides, unless a statute provides otherwise.

What is the rule of 7 and 13? ›

Testing divisibility by 7, 11, and 13

The original number is divisible by 7 (or 11 or 13) if this alternating sum is divisible by 7 (or 11 or 13 respectively). The alternating sum in our example is 963, which is clearly 9*107, and not divisible by 7, 11, or 13. Therefore 11,037,989 is not divisible by 7, 11, or 13.

What is the rule of 2 7? ›

What Is the Rule of 72? The Rule of 72 is a simple way to determine how long an investment will take to double given a fixed annual rate of interest. By dividing 72 by the annual rate of return, investors obtain a rough estimate of how many years it will take for the initial investment to duplicate itself.

What is the rule of 7 and 8? ›

Divisibility Rule of 7 and 8

If this difference results in a 0 or a multiple of 7, then the number is said to be divisible by 7. For a number to be divisible by 8, we check if the last three digits can be divided by 8 without leaving a remainder or the last three digits are 0.

What is the .7 rule? ›

NFPA 72 requires that all points on the ceiling have a detector within a distance of 0.7 times the listed spacing of the detector. This ensures that when detection is used, the entire space on the ceiling is covered by detection. This requirement is commonly called the Point 7 (0.7) Rule.

What is the divisibility rule of 5? ›

A number is divisible by 5 only if the units digit is 0 or 5.

What is the golden rule of marketing? ›

The biggest golden rule is to carefully identify what your clients need and want, and then to show them that you can provide them with the service that will meet those needs. You need to have a direct connection with your target market to get the best return on investment from your marketing spend.

What is the rule number 47? ›

Rule 47: You will never have sex.

What is the rule of 3 in marketing? ›

Three is the smallest number to create a pattern. The simple formula was used heavily in the past through paid TV spots to hit the largest segment at the same time: serve up your 30-second TV spot three times to your audience and the message will likely stick.

What does 10 touch points mean? ›

A 10-point multi-touch screen refers to a touch screen that has the ability to recognise and respond to ten simultaneous points of contact. This allows you to easily zoom, flick, rotate, swipe, drag, pinch, press, double tap or use other gestures with up to ten fingers on the screen at the same time.

What is 20 touch points? ›

20-point touch is one of the functions of the interactive flat panel launched by Returnstar Interactive Technology Group Co.,Ltd. It is multi-touch technology which adopts human-computer interaction technology and hardware equipment to achieve jointly.

What is touch counting? ›

In TouchCounts, children use their fingers, eyes and ears to learn to count, add and subtract. By using simple gestures to create and manipulate their own numbers, children develop a strong number sense. TouchCounts offers two experiences: The Numbers World. Here children create the counting numbers in sequence.

How do you convert touchpoints? ›

All you have to do is to present your ADCB Credit or Debit Card at the counter to redeem your TouchPoints instantly.
Redeeming Touchpoints
  1. Visit ADCB@ctive.
  2. Click on Redeem Now.
  3. Make your selection of Merchant Partner Outlets.
  4. Input the voucher amount / quantity required.
  5. Review your selection and confirm.

What is the touchpoints model? ›

Touchpoints is an evidence-based theory of child development that refers to periods in a child's life where he or she starts doing something new after an old and predictable behavior stops, i.e., a child starts to walk shortly after he or she stops sleeping through the night.

What does multiple touchpoints mean? ›

Having multiple touchpoints really just means having more than one type of interaction available for the potential buyer with your business. A new interaction on a new secondary channel, that ultimately provides further value and delivers your message in a new way that may resonate better with the prospect.

What is the 2 2 2 rule sales? ›

2+2+2 stands for two days, two weeks and two months. The first call you make to each customer is two days after they place their order or make their purchase from you, whether that was at a party, online, in person, or by calling you. The ONLY purpose of this call is to thank them. That's it!

What is the 10 3 1 rule in sales? ›

10-3-1 is a strict formula. It means, starting with 10 qualified prospects (People you know have a need, appreciate it and can buy) can lead to 3 booked appointments. Those booked appointments will result in the acquisition of one “pocketbook” (or wallet), but over time, not immediately.

What is the rule of 6 in sales? ›

In sales there is a universal axiom that sales trainer Brian Tracy calls The Law of Six. It states, "customers really have no more than six objections to owning your product or service." You may hear what seems like countless objects to sales during your career.

What is an example of a touchpoint? ›

A customer touchpoint is any time a consumer interacts with your brand, whether that's through an employee, a website, an advertisement, or an app. For example, say a customer sees an eco-friendly product advertised on social media. That is customer touchpoint No. 1 with that retail business.

What is a weekly touchpoint? ›

A weekly touchpoint with your team helps to ensure alignment and provides a great forum for communication and collaboration. Use this free weekly team meeting agenda template so team members can prepare beforehand and capture important notes for later.

What is weekly touchpoint? ›

TouchPoint Meeting (TpM) is the first of two weekly times when you communicate with your Accountability Partner (AP). TAP has learned through several iterations of our formula for productivity and accountability success, that much can happen between Monday and Friday!

What is high touch vs low touch selling? ›

Customers who require a lot of interaction and less reliance on digital engagement with a company can be considered 'high touch'. It's hands-on. If they need little to no contact or human guidance with your product, then they can be classed as low-touch, with a further reliance on automation, AKA high-tech.

What is the touchpoint for 9? ›

The numeral nine is touched and counted from top to bottom, "one-two, three-four, five-six," followed by the single dots, "seven, eight, nine." Tell students that the nine has a face-eyes and nose.

What is low touch selling? ›

A low-touch (or no-touch) sales model is when there is minimal sales-to-customer interaction between first contact to conversion. A low-touch sales model is most effective for products with a lower price point or tiered pricing where customers can browse different service options and purchase one to suit their needs.

What is low touch selling give an example? ›

In fact, self-checkout lanes allow you to avoid human contact entirely. That's an example of a low touch sales funnel. A high touch sales funnel is one in which a real live person guides the prospect through every stage of the buying process.

How many TouchPoints equal to AED? ›

ADCB Cards

0.5 TouchPoints earned for every Retail Purchase of AED 1. 5,000 TouchPoints when you spend AED 5,000. 1 TouchPoints earned for every Retail Purchase of AED 1. 10,000 TouchPoints when you spend AED 10,000.

How many touch points should you read during a preview? ›

Using ten touches is a reasonable starting point. Some companies know based on input from their sales and marketing people that 10 touches is far more or far less than is usually needed to inform a prospect - so they adjust accordingly.

What is the rule of 7? ›

The rule of seven is a marketing method by which businesses aim to expose consumers to a product, program or service seven times. According to this marketing rule, it takes seven exposures to a product for a customer to be primed enough to purchase it.

How many TouchPoints does it take to make a sale? ›

How many touches does it take to make a sale? The simple answer is: more than most people think! According to our Top Performance in Sales Prospecting research, it takes an average of 8 touches to get an initial meeting (or other conversion) with a new prospect.

Can I convert my TouchPoints to cash? ›

Are the TouchPoints redeemed refundable or can they be exchanged for cash? No. The TouchPoints redeemed cannot be refunded or exchanged for cash.

How many touch points before a sale 2023? ›

How many touchpoints does it take to make a sale? On average, it takes eight touchpoints to close a sale.

What does 20 point touch mean? ›

20-point Multi-touch Interactive Screen

With a 20-point touch-enabled panel, this display encourages multiple users to simultaneously write or draw on the display's surface using styluses or their fingers – or both at the same time.

What are the five customer touch points? ›

As consumers move through the phases that lead them to choose your brand and become loyal customers, they do so because each touchpoint along the way compels them to do so. This journey has five stages: awareness, consideration, decision, action, and loyalty (retention and advocacy).

How do TouchPoints work? ›

TouchPoints work by altering the body's stress response with scientifically-proven BLAST (Bi-lateral Alternating Stimulation Tactile) technology. BLAST uses gentle, alternating vibrations on each side of the body to shift your brain from your default "fight or flight" response to your calm and in-control response.

How much are my TouchPoints worth? ›

How to redeem Touchpoints? 3. Points Transfer: Customers can convert TouchPoints to Etihad Guest Rewards program at a rate of 14 points = 1 Mile. Similarly, they can transfer points to Emirates Skywards Rewards program at a rate of 18 points = 1 Mile.


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